The Project
Hit the Spot is the finest artisan sandwich creator in the UK. To achieve such a title, they have made use of
locally sourced ingredients through the years, boosting local businesses in the process.
The prototype consists of the company's landing page; it stands out for its ease of use and professional but original
aesthetic.
How it came to be
The idea came to mind while experimenting with layouts, shapes and colours. (e.g. the open rhombus
in the 'Our Range' section)
I looked at local businesses and UK's long tradition of packed sandwich.
Purpose and Aims
A gateway to everything 'Hit the Spot', briefing potential customers about its products, values and services.
The product addresses specific business' needs for landing pages:
- ease of use.
- a sense of immediacy.
- a professional aesthetic.
- a concise display of its identity, services, values and appraisals.